A content marketing platform is a great way to maximize your marketing budget. There are many platforms you can choose from: StoryChief. CoSchedule. Percolate. HubSpot. You can be confident that your business will benefit from the platform that suits your needs best. Listed below are some pros and cons of each. Let's examine each option to determine which one is right.
StoryChief
StoryChief is a great choice if you're in the process to implement a content marketing strategy. StoryChief's intuitive interface will simplify your content marketing campaigns. You can choose the platform you want to publish content on, make automated content publishing decisions, and automate your content review process. You can also incorporate social media campaigns into your content. You can instantly have your content promoted on multiple channels using this tool.
The software makes it easy for marketing agencies to run effective content campaigns and scale their businesses. It integrates seamlessly with clients' CMS systems as well as social media channels to simplify collaboration and publishing. StoryChief claims StoryChief will increase customer engagement and sales as well as their digital footprint. Its marketing calendar gives marketers a complete view of content performance and allows them to manage all aspects of their content life cycle in one place.
CoSchedule
You have come to the right spot if you are looking for a content platform that will help manage your calendar. CoSchedule's schedule feature allows users to schedule posts, track social media, and more. Drag-and-drop functionality allows you to easily move campaigns from one month to the next. This allows you to stay in control of all aspects of your marketing and ensures that they receive the attention they deserve.
CoSchedule makes it easy to create social campaign without having to post blog posts. You can also use templates to quickly build a schedule if you don’t have the time or patience to create social media posts. You can also add one social media post to a campaign, and save it as an example. CoSchedule can be used to promote blog posts that have been published previously. The platform can be used to schedule social posts, send emails, and manage ads.
Percolate
Percolate, which is a content platform, can help you create and deliver content. It offers solutions that introduce visibility to the marketing process, and it is integrated with other systems and tools. It recently received additional funding and has added premium prospecting capabilities. Learn more about the platform. You will be happy you did.
Its powerful content management software allows marketing teams to manage campaigns from one location. Percolate helps marketers collaborate across departments and teams, and includes enterprise-grade approval chains and an image editor for editing content. Percolate allows you to track campaign success by providing customizable tag and topic analytics. Percolate also allows marketers to manage content and create editorial calendars across different channels and teams. Percolate allows you to manage social media accounts, track user interactions and more.
HubSpot
HubSpot makes it simple to attract customers by providing a content platform such as HubSpot. HubSpot provides value to users and helps companies build a relationship with leads. The platform can also track user behavior and follow up on those leads. A content marketing platform that can handle all these tasks is a great way to reach your business goals. But you need to choose the right platform.
You may be new to the field of content marketing. HubSpot provides a solid platform to help you establish a foundation for content marketing, capture more leads and convert them to sales. You should be aware of the common mistakes that can be made when using HubSpot. Here are 38 common mistakes made by businesses with HubSpot. Converting leads into opportunities is one of the most difficult tasks.
Scripted
The Scripted content marketing platform offers a wide range of writing services, collaboration tools, and analytics to help you measure and optimize the performance of your content. It automates creating content using tools such as collaborative editing, approval, writing tools, and more. It also offers a marketplace for freelance writers. You can sign up for a trial to see if you're ready to hire writers or pay for the paid version.
To use Scripted you need a content strategy. You will need to create a content plan that addresses your business's goals. This might be a complicated process. It is important to communicate your content ideas and goals with your team. However, Scripted can make it a lot easier with its recommendations. The platform's recommended content feature uses artificial intelligence to optimize content before it is published.
FAQ
How can you create a content marketing strategy that is effective?
You must first determine the type of content that you wish to create in order to develop a content marketing program. Next, define your target market. Then determine how they use the Internet. Next, choose the best channels to reach your target audience. Finally, choose the right keywords for each channel and write compelling copy for each piece of content.
Why should I have a Content Marketing Strategy in place? Why not send out emails or share social media updates?
There are two main reasons that you might ignore a Content Marketing Strategy.
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both of these assumptions are false.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. They aren't sufficient by themselves.
You can't rely on an email campaign to reach your goals. It should be part of a larger strategy. Social media posts are not enough to achieve your goals. They should be part and parcel of an overall strategy.
This is where a Content Marketing Strategy comes in. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
However, a strategy is a key to success.
How long does content marketing take?
It depends on how big your company is. Smaller companies usually don't have enough resources to invest in content marketing immediately. If you put in the effort, it can really pay off.
Why should I do content marketing?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
What are the benefits to content marketing?
The creation of high-quality, relevant content can be used to increase sales and lead generation. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Additionally, content marketing helps to project a positive image about your company.
Do you need a large budget to do content marketing?
It depends on your business size and stage. Small businesses often start with no dedicated resources. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
Partnering with a content agency or freelance writer will give you access to many tools and expertise. These professionals will help you to identify and address problems in your company so that you can develop your content marketing strategy.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
The Best Way To Send A Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
These are the basics of email:
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Your subject line should stand out. Your headline might not be enough to grab attention.
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Be concise. Your press release shouldn't be lengthy. Keep it short and sweet.
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Your email should be written in plain English You wouldn't expect someone reading your email to understand technical jargon.
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Include relevant images. Images are a great way to get people interested in your messages.
These are some tips to keep in mind when writing your press release:
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Avoid unnecessary words like "we," "our," "I," and "me."
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Before writing your press release, think about your audience. What is their passion? How can you connect with them?
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Include URLs in your email.
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Get permission before you send your press release. Ask the recipient to consent before you send out your press release.
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Don't spam. Send out only one copy of your Press Release.
Now is the time to begin distributing your press releases. The next step in getting your message across is finding the right channels. Here are five choices:
Traditional Methods
You most likely have a list to help you find publications for which you would like to submit your news release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications have submission fees and offer incentives for writers pitching stories. For example, some publications give away free subscriptions for every story published. Others offer a percentage off the revenue from each article sold.
While submitting your press release through traditional means is still an option, most experts recommend going online.
Online Channels
Online channels are one of the best ways to reach potential readers. AOL, Yahoo! News, Bing News and Google News all offer the opportunity for press releases.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It's easy for you to find your company's name in hundreds of other companies.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS users can also search for keywords through its network. This is useful for searching for specific topics.
AOL News provides similar services to Yahoo! Google News and Yahoo! AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
Some publications permit you to create your own press releases. Most charge a monthly subscription fee. Many websites offer press releases for free.
These include PRWeb, Press Release Monitor, PR Newswire, Business Wire, and others.
PR Web was created in 1997. It has more than 1,000,000 registered members. Users can access thousands of press releases posted by businesses worldwide.
PR Web also provides an RSS feed that updates your site automatically whenever someone posts new press releases.
PR Newswire, another great resource for finding news releases, is also available. They claim to have one of the largest databases of press release information.
They offer an RSS feed so you can keep up to speed with the latest news from the press release space.
If you want to reach more people than just online journalists, print media may be the best option. Print media can be very powerful for small businesses.
Print ads can be used to promote the latest products of your business, such as clothing or books. You can also advertise on magazines or in newspapers.
For something completely different, you can check out the "free" section of your local newspaper. There are often classifieds advertising jobs available.
You can also try contacting local radio stations or television stations. They may be open to accepting press releases as part or their regular programming.
No Dead
Everyone seems to be talking about mobile apps these day. Did you know press releases still have a place in the news? They're more important than ever.
People expect instant results in this modern age. To get noticed, your message must reach the right person. This requires that you use every channel to communicate your message.
Facebook ads are not the only option. Think outside of the box and explore creative options to connect with your customer.
Bottom line: Word of mouth is the best way for your business to grow. Your customers will tell their friends and family about your business. It is important that your customers are informed about your business before others.