B2B companies have many options for content marketing ideas. White papers and product comparison guides are just a couple of examples of content. Blog posts and video content can also be used. Depending on your target audience and business model, each of these content types may be successful. A variety of content is required to create content to help B2B businesses convert prospects to customers. Here are some examples of content types that will generate leads:
White papers
White papers are a great way of generating leads and brand awareness. When done well, white papers can inspire a year of content marketing. Even though timely data is important, it can hinder your content development six to twelve months after publication. Research and surveys are necessary to create a whitepaper that is highly successful. It's also helpful to identify your target audience so that you can brainstorm possible problems or solutions.
Product comparison guides
Buyer's guides make a great content marketing tool that appeals directly to consumers' desire for information. For example, in the defense industry, consumers worry about fake parts, inaccurate quotes, and inaccurate data. These buyers may be able to use a guideline to help them choose the right product for them. This guide also helps buyers determine the price of a product. Product comparison guides are great content marketing ideas because they focus on the advantages the buyer will experience if he or she makes an informed purchase.
Blog posts
If you are a plumber, you wouldn't write about replacing the piping system in the bathroom. Instead, you might write on modern faucet setups or how to rescue a flooded faucet. To make your niche more relatable to the industry you work in, if your profession is plumbing, it might be worth using pop culture references. This post can be summarized or compared to your industry. You can also use NICHE TOOLS to your advantage if you are plumber.
Video content
While written content and infographics can be very engaging, videos offer a unique way to engage your audience and generate leads. Potential customers can learn more about your brand by viewing a video that highlights your company's history, strengths and challenges. This type of content will also help you to stand out from your competitors. SimblaOCO's company overview allows anyone to witness the creation of a site. Videos are difficult to produce but can bring many benefits to your marketing efforts.
Gated resources
Create gated resources for you website. These are long-form pieces of content that offer value to your audience. These are long-form pieces of content that you make available to your audience to establish your authority and get more people downloading your offers. Below are some suggestions for gated content. Learn how to make gated content more effective. These are just a few of the many tips you should keep in mind. Access to gated resources should be simple and easy to use.
FAQ
What does Content Marketing look like?
When someone visits your site, they're looking for something specific. If they find what they need, great! If they don't, they'll move on to the next provider. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. You can use this content across all platforms (social media, email, etc.) This ensures that everyone has access to the content.
What is the difference between content marketing and traditional advertising?
While traditional advertising focuses on getting attention and content marketing on providing value, it is not as effective. Traditional advertising is often a waste because most people ignore them. With content marketing, however, you'll see much higher engagement rates.
What is Content Marketing without an Agency?
No! No. There are many online tools that can help you create high quality content. A premium price is also a common charge for agencies.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
What Is A Content Marketing Plan?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It is a plan for how to reach those goals via content creation and distribution.
The CMP usually breaks down into three major areas:
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Your overall strategy. How do you plan to achieve your goals?
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Your content strategy - Where will you find the right people to write, curate, and distribute your content?
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How you will execute your strategy. Which channels are you going to use to share your content. Which types of content can you create?
These are the components that make a CMP effective.
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Goal Setting - Define your target audience, and establish measurable KPIs to measure success.
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Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
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Strategy – Develop a clear vision and strategy for where you want to be. You can then break it into smaller pieces.
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Execution is key - Have realistic expectations about the time you can expect to see tangible results.