A good content marketing platform can help you make the most of your marketing efforts. There are many options, including StoryChief (CoSchedule), Percolate (Percolate), and HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Here are some pros and con of each. Let's examine each option to determine which one is right.
StoryChief
If you are in the process of implementing a content marketing strategy, StoryChief is an excellent choice. Its user-friendly interface will make it easy to manage your content marketing campaigns. You can choose the platform you want to publish content on, make automated content publishing decisions, and automate your content review process. You can also choose to include social media campaigns within your content, eliminating the need to utilize separate tools. This tool will instantly promote your content across multiple channels.
Marketing agencies can use the software to create and manage content campaigns that are effective and scale their businesses. It can be integrated with clients' CMS and social media channels for easy collaboration and publishing. StoryChief claims to increase customer engagement, sales, and digital footprint. Its marketing calendar provides a comprehensive view on content performance and allows marketers to manage all aspects throughout the content lifecycle from one location.
CoSchedule
You have come to the right spot if you are looking for a content platform that will help manage your calendar. CoSchedule's schedule feature allows users to schedule posts, track social media, and more. Drag-and–drop makes it easy to move campaigns around from one date or another. It's easy to keep track of everything and make sure that your marketing efforts get the attention they deserve.
CoSchedule allows you to create social campaigns even without writing blog posts. You don't need to spend time creating social posts. Instead, use templates to quickly put together a schedule. You can also add a single social media post to a campaign and save it as a template. CoSchedule is also a great tool to promote old blog posts. You can schedule social posts, send email, and manage ads through the platform.
Percolate
Percolate can be a content management platform. It allows you to create and deliver content, as well as track it. It integrates seamlessly with other tools and systems, and provides visibility for marketing efforts. It recently received new funding. Learn more about the platform. You will be glad that you did.
The powerful content management system in Percolate allows marketing teams create and manage campaigns from a single location. Percolate allows marketers to collaborate across departments and teams. It includes enterprise-grade approval chains as well as an image editor that can be used for editing content. Percolate provides customizable topic and tags analytics that will help you determine the success or failure of each campaign. It also helps marketers manage content and create editorial calendars for different channels and teams. Percolate makes it easy to manage social networks and track users' interactions.
HubSpot
HubSpot is a content marketing platform that can help you attract customers. HubSpot makes it easy for companies to connect with leads by providing value to their users. HubSpot tracks user behavior, and then follows up with those leads. It is possible to achieve all of your business goals by having a content marketing platform capable of doing everything for you. However, you must use the right platform.
Perhaps you are new to the world of content marketing. HubSpot is a great tool that can help you create a foundation for your content marketing program and capture more leads. It also converts them into sales. There are some common mistakes you can make when using HubSpot. These are 38 mistakes that HubSpot users make. Converting leads into opportunities is one of the most difficult tasks.
Scripted
The Scripted marketing platform for scripted content offers a variety writing services, collaboration and analytics to help optimize the performance and measurement of your content. It automates creating content using tools such as collaborative editing, approval, writing tools, and more. There is also a marketplace where freelance writers can be found. Sign up now for a free trial to find a writer or sign up for the paid version to get started with your project.
To use Scripted, a content strategy will be necessary. To achieve your business's goals, you will need a content strategy. This may be a challenging process, and it is important to communicate your content ideas with the rest of your team. Scripted has a number of recommendations that can help make this easier. The platform's recommendation feature, which uses artificial intelligence, optimizes content before it is written.
FAQ
How do you create an effective content marketing strategy?
Start by deciding what kind of content content you want. Next, identify your target market and the ways they use the internet. Next, choose the best channels to reach your target audience. Finally, choose the right keywords for each channel and write compelling copy for each piece of content.
How can you create great content?
A good piece of content should be informative, helpful, and easy to share. The best content has a clear call to action, such as a link or button that allows readers to sign up for a free trial, read more about a product, or purchase something from your site. Visuals are also important in order to make your content easily shareable across media.
How do I measure success with content marketing?
There are many ways to measure the success of your content marketing efforts. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
How long does content marketing take?
It depends on the size of your business. Smaller companies often don't have sufficient resources to invest right away in content promotion. If you're willing and able to work hard, however, it can make a huge difference.
What Content Marketing Strategy is right for me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Do I need my business to communicate something particular? Is it better to communicate with a broad audience?
Is it better to generate leads or convert visitors into buyers?
Am I trying to promote one product or multiple products?
Are you interested in connecting with people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How to write a press release that is effective
Press releases are a great way to establish credibility and authority in your niche. They can help you establish connections with journalists and other influential people.
Many business owners have difficulty writing a press release. They lack the necessary skills to create compelling copy.
Here are some tips to keep in mind as you develop your next press release.
Know Your Niche
Before you can start writing your press releases, you must first understand your niche. This means knowing what makes you unique, what sets you apart from competitors, and what makes you different than everyone else.
For example, suppose you're a real estate agent. In that case, you might consider including information about your professional affiliations (such as the association you belong to) and how long you've been practicing in the industry. Also, you might mention your ability to work with clients and offer excellent customer services.
Incorporate Keywords into Your Title
Your press release title is often the most important section of the document. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
The best titles include keywords related to your product or service. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make Your Headline Relevant
Your headline should be the first line of your press release. It's the first thing people will see in your press release, so make sure it's catchy and relevant.
It is likely that you won't be able determine the best type of content for your press release if you are creating it for the first time. You can compare different headlines to see which one is the most effective. Check out which ones get the most clicks.
Google can also be used to search for your company name and "press release". The top results will provide you with a good idea about what topics work well.
You may have heard the phrase "write for yourself, but publish for others." You can't just create a press kit without knowing who your audience really is.
Write With a Purpose
Most press releases contain three sections:
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive Summary
This section is the shortest, and most detailed part of your press release. It typically contains one paragraph that summarises your press release.
Body
Here is where you describe your product or service. This area is for you to explain the benefits of using your products or other services.
Conclusion
This section is the last of your press release and includes two paragraphs. The first paragraph should summarize the main points from your body. End on a positive note by sharing something about your business.
Here's a example conclusion:
"My new book provides practical advice for anyone looking to improve their health and wellness through fitness. I hope that my book helps me achieve my personal goals.
Do Not Forget to Include URLs
It's a good practice to include a link on a press release to your website. Did you know that there are many types of links?
We'll take a quick look at what types of links to add to your press release.
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Email: Include a URL in your press release if you send it via email.
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Social media: Add social sharing buttons to your website. This way, any user who shares your press release will automatically link to your site.
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Blog: Create a blog article about your press release. Include a link in the body to your press release.
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Website: Use the URL in your press release to link directly to your site.
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Directory Submissions: Submit your press release online to directories such Yahoo! and Digg. Press Release Directory.