Content repurposing involves the reuse of previously published articles and other types content in a new format. Infographics are blog posts, videos and podcasts all examples of content reuse. Repurposing content can have many benefits. The process is simple and quick. Here are some of the most common types of content that are ripe for repurposing:
Infographics
Infographics are an excellent way to repurpose existing content, such as blog posts. You can use them to summarize a whole article or section of content. This makes them great for blogs and social media posts. It is easy to create an infographic using a blog post. Simply organize key points by subject and then group them according to section headers. Your infographic will stand out if you highlight illustrations or fonts.
For repurposing infographics for other platforms, you can make single images and post them on Instagram. Instagram is visually driven, and lets users share multiple images in a slideshow format. You should break down your infographic into multiple slides. For LinkedIn, you can post a sneak peek of your infographic and a link to the full infographic. You can also share the infographic on Twitter.
Repurposing content can also be done through email newsletters. It's safer and more secure to share all posts with subscribers rather than only links. Be sure to include full content in your newsletter. For social media, your blog posts can serve as microblogs by pairing with beautiful visuals. Piktochart provides Instagram post templates to help you create stunning visuals from your posts. Your content will be repurposed in these social channels and your blog posts can continue to grow.
Repurposing content has many benefits. Content reusing is an excellent strategy to increase visibility. If done properly, repurposing your content can increase its visibility and bring in more traffic. If done right, it can be a great way for evergreen content to be repurposed for maximum visibility. You have no limits on how many times you can reuse your content.
Infographics make it easy to visually summarise data. They can be used to educate your audience. It is easy to reuse content. You can make a blog post or an ebook, then create an infographic that contains the information. Many design tools have templates built-in. Your infographic can be enhanced with images and videos. Remember to make your infographic mobile-friendly.
Blog posts
You can repurpose blog articles to help increase traffic to your message. If you offer a different perspective on a topic, it is possible to create an entirely new email newsletter or create a whole new post. A combination of related content can be used to create an eBook or instruction handbook. Another way to repurpose blog posts is to create webinars or turn them into conference presentations. To further humanize your brand, you can hold an event.
Creating an infographic is a great way to repurpose blog posts, as they are eye-catching and easy to read. These infographics are especially well-suited for social media platforms like Pinterest and Instagram where readers can share and read original content. Informationgraphics can be used on Instagram and IGTV for social media posts. You can also take a blog post, and make it into an infographic for a different platform like IGTV.
A presentation can be another way to reuse content from your blog. Depending on the content, you might choose to create a slideshow, a pdf, or an infographic. The possibilities are endless. You'll also save time by reusing existing content. You'll be able to create new content without spending hours writing new articles. This is why it's so helpful to repurpose your blog posts.
Guest blogging is another method to repurpose content from your blog. However, guest blogging isn't as SEO-friendly for your blog as repurposing them. Guest blogging, however, is controversial. You have to decide which strategy is right for your business and which strategies will be most successful in getting you noticed. You can increase your traffic and attract new readers by repurposing content from your blog.
Another option to repurpose your blog content is to create a video. You can make a video by editing your post, adding key points, and adding a call to action. You can even batch your blog posts for an upcoming webinar or presentation. This will be a lot quicker than creating new content from scratch and it will result in more quality traffic. In either case you'll have more viewers for your video and potential sales.
Videos
By repurposing your video content, you can create multiple types of content from one piece of media. You can repurpose your videos for social media, to reinforce key messages or showcase products, to increase your reach. Video content reuse is a great way of saving time and money and creating multiple media. Here are some examples that illustrate the benefits of using video repurposing. These examples may not include every possible application, but they all have their advantages.
First, consider the time it takes to create videos. The process of creating video content requires complex skills. It may also need to be edited and post-produced. Video production is not an easy task and can result in high costs. You can prolong the life of video content by repurposing it and increasing its visibility. Secondly, repurposing video content for social media helps you reach a much wider audience.
The same principles apply to audio and video content. To create a blog based upon your video, you may modify audio and video files. A blog post can be converted into an educational-style video. It doesn't matter if you are trying to reach new customers or educate your existing customers. You can convert a blog post into an educational video. Video content repurposing can be a great way for you to save time and increase your revenue.
A great way to reuse your video content is by uploading snippets to social media platforms like Instagram or Snapchat. Cutstory, an iPhone app free for video repurposing, is a very popular tool. You can easily resize long videos to create shorter stories. You can also promote your video via different social media platforms. Repurposing your videos will result in a huge increase in traffic.
Video marketing is a great way for generating a higher conversion rate. Videos that engage customers also tend to perform better in search engine rankings. Using an online video optimization tool such as Kimp Video will help you optimize your videos for SEO. You will be happy you did. Once you have optimized your videos, all that's left is for you to promote them in a better way.
Podcasts
A great way to increase brand awareness is to repurpose podcast episodes. There are several reasons you should repurpose content. You build authority and credibility. Podcast listeners will be more likely to trust you if you communicate the same message in an entirely different format. In addition, repurposing your content gives you the chance to reshape the original content into something entirely new.
Podcasts can also be used for content repurposing because you can link back to your website and include relevant keywords. This boosts SEO and makes your content more visible in search results. This will ultimately drive more traffic to your website. If you don't have time to repurpose content, you can always start over. Your podcast will be promoted more often if you regularly post to other websites.
You'll also reach a larger audience by repurposing the podcast. Your podcast will become more visible across multiple platforms, increasing your organic SEO rankings. You will also see more traffic if you have more links. Google will also rank podcasts higher when there are more podcasts linked to. This can help you rank higher in Google search results. While Twitter and other social media platforms don't rank as authority websites, they are effective places to share content.
Another way to maximize your podcast content, is to create a Twitterchat based around the episode. An episode can also be used to host a Twitter Chat and invite your audience to participate in the discussion. A Twitter chat is about one hour long and you must notify your audience. These chats can be a way for you to share your podcast knowledge and interact with your listeners. You can also make your podcast episodes into video clips. These are shorter than the previous and are great for social platforms that allow longer videos.
While podcasts have many benefits for content repurposing, it is important to keep in mind that podcasts might not be the right content type. Podcasts are great at distributing content, but many creators don't have the time or ability to publish an episode every other day. Podcast creators who put in a lot of effort and time into creating quality content can repurpose it.
FAQ
Why do you need a content marketing strategy?
Content marketing is more than just creating quality content. Instead, content marketing involves engaging people on an emotional level and helping them solve their problems. This requires an advanced understanding of how people interact online.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy can help you to understand your customers and best engage them.
It can also increase conversion rates which will help you increase your profits.
However, why would you choose to invest in Content Marketing Strategy when there are many other options available?
Content Marketing Strategy is far better than any other marketing type.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
What are the 7 Steps of Content Marketing?
The content marketing process is seven steps long
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Identify the problem
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Find out what's working now
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Create new ideas
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Use them to create strategies
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These are the best!
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Get the best results
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Continue the process until you find a solution.
This strategy has proven to be effective for both small and large businesses.
Do I need a team, or can I do content marketing alone?
Your budget, skills, and experience will all play a role in the answer. You won't be able to hire someone to manage the content creation, distribution and optimization tasks on a daily basis if you don’t have the funds.
Content marketing is something you must do if you are serious about being successful.
A great content strategist/agency can save you money and help you get more results.
You will not succeed if you aren't willing to work hard, provide high-quality content every day and stay on top of the changing trends. A solid content strategy is crucial.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How do you build a content strategy?
The first step is understanding what kind of content you want to create for your clients. Once this is done, it's now time to create content. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content should have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you determine which type of content you want to produce, then it's important to find out who your target market is. So who are they interested in, and why would they care about whatever you're offering them?
After identifying your target market, next comes finding ways to communicate with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
The next step after deciding how to communicate with your market is to decide what topics or types of content you want. This again goes back to the reason you're writing content. What problem does the content solve? Is it useful? Does it make their lives more easy?
Once you're clear about the type of content that you create, it's now time to determine what you want. What do you want? On current events? Which products and services are you most interested in? The answer to this question defines your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
Every piece of content should be used for its intended purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
Remember that great content marketing strategies have many moving parts.