You know that creating quality content is a laborious process. The process can be time-consuming and exhausting, from researching your topic to writing your copy and sourcing visuals. Once your content is published, you can continue to use it. By repurposing and reusing your content you can maximize your return on investment.
Here are some 11 reasons why repurposing existing content is beneficial to content marketers.
Educate your audience
Repurposing material can help you to educate your target audience by presenting it in different formats which appeal to various learning styles.
Reduce energy consumption
Repurposing old content allows you to save energy, as you are able to concentrate on promoting it rather than creating new content.
Increase your website traffic
Repurposing existing content to create new pages and posts that link to your website can help increase website traffic.
Boost SEO
Repurposing existing content allows you to create new pages and posts that are optimized for different keywords. This will boost the search engine ranking of your website.
Content lifespan can be extended
By sharing your content on new platforms or in different formats, you can extend the lifespan of it.
Build authority
You can establish yourself as a leader in your field by repurposing your content and sharing it across multiple platforms.
Increase engagement
Repurposing content can increase engagement with your audience, as people may be more likely to engage with a format they prefer, such as a video or infographic.
Stand out in the crowd
Repurposing can help you to stand out against the competition. It allows you to present your message in a creative and unique way.
Improve content performance
By repurposing your content, you can improve its performance by making it relevant and fresh.
Increase social shares
Repurposing content can lead to increased social shares, as people may be more likely to share content presented in a preferred format.
Save money
Repurposing content can also save you money, as you can use existing content to create new assets without paying for new content.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. Repurposing content allows you to reach new audiences and improve your message. It also extends the life of your content. You can also experiment with new formats and platforms. This will help you find ways to engage and impress your audience.
Start by brainstorming different ways to repurpose your content. You can also repurpose your content on other platforms or formats. You can, for instance, convert a blog article into a podcast, infographic, or whitepaper, or use a long-form piece of content to create social media posts.
Repurposing doesn't just mean copying and pasting the content in a different format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
The Most Frequently Asked Questions
How often should i repurpose the content I create?
Content repurposing is not limited to a certain frequency. This depends on your strategy and goals. It is best to repurpose evergreen or successful content, as it will work better in different formats.
Can I repurpose content that has already been repurposed?
You can repurpose your content, as long as the content is relevant and engaging to your audience. Do not duplicate the content, but do update it as necessary.
How can I determine which platforms or formats my content should be repurposed for?
Consider your target audience, and the platforms and formats they prefer to consume content. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How can i avoid duplicate content when repurposing the content?
Do not duplicate content or update content in multiple domains or pages.
How can I evaluate the success of my repurposed materials?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. You can also ask for feedback from your audience to gauge their engagement and satisfaction with the new formats or platforms.
FAQ
How do you make good content?
A good piece of content should be informative, helpful, and easy to share. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. It's also important to include visuals in your content so that it can easily be shared across all media types.
Are there any common mistakes made when creating a content marketing plan?
For any content marketing strategy, a plan is essential. A solid plan will save you time and money. If you don't know how to use the content or where it should go, you will create a lot of content.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. It helps to keep things on track as you move between phases. It might help you to analyze what posts get the highest engagement rates, for example, when you start social media marketing campaigns. This will give you an idea of which posts will lead to traffic to the site. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
Another mistake people often make is not thinking about how long the content marketing campaign will last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
Great content takes time. This is not something to rush.
Let's say you are a business owner and want to learn more about content market. In that case, we recommend reading our guide on How To Create Content That Works, which includes ten steps to follow to ensure that your content marketing programs are effective.
What is the best content marketing platform?
There are lots of different platforms available today. Each platform has its own pros and cons. These are some of the most popular choices:
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WordPress is simple to set-up and manage. Great community of users.
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Wix – It's easier than WordPress to setup and maintain. It doesn't require any technical knowledge.
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Squarespace – The best option for those who already own a website.
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Blogger - Free blog service
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Medium - A place where writers can share their work.
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Instagram - An image-based social media platform.
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LinkedIn – A networking tool.
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Facebook – A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot - Email marketing software.
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MailChimp - Email marketing software.
How many hours per workweek should I be spending on content marketing?
It all depends on your circumstances. You might not have to spend much time on content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Do I need a team, or can I do content marketing alone?
This question will depend on your experience, budget, and skill set. If you don't have the resources available to hire someone to take care of the day-to-day content creation, distribution, and optimization tasks, you will need to learn how to do it yourself.
If you genuinely want to be successful with content marketing, you shouldn't try to do it without some support structure.
A content agency or strategist can help you save time, money and get better results.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. It is essential to have a solid content strategy.
How do I calculate my return on investment from a Content Marketing Strategy
Businesses that use a Content Marketing Strategy have an average ROI of between 5x-10x higher than those that don't.
A Content Marketing Strategy can be used to generate leads or sales.
It provides valuable insights into the business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
You can easily double your overall revenue.
What Content Marketing Strategy is right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Do I need my business to communicate something particular? Or, do you want content that is universally appealing?
Do you want to concentrate on generating leads?
Is it one product I am trying to promote or multiple products
Are you interested in connecting with people outside my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
The Best Method To Send A Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options.
You should follow these basic guidelines if you decide to use email.
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Make sure your subject line stands out. It might not be enough for attention to grab your headline.
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Be concise. Do not go on and on about the press release. Keep things brief and sweet.
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Use plain English to write your email. You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images can help people get interested in your message.
These tips are important to remember when you're writing your press release.
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Avoid using unnecessary terms like "we," “our," “I,” and "me."
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Think about your audience before writing your press release. What do they care about? How can you get to know them better?
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Be sure to include URLs with your emails
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You should first ask permission. Before sending out your press release, ask the recipient if he would like to receive future news releases.
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Don't spam. Send out only one copy of your Press Release.
Once your press release is written, you can start to distribute it. The next step is to locate the right channels to spread your message. Here are five choices:
Traditional Methods
You most likely have a list to help you find publications for which you would like to submit your news release. These could be local newspapers, magazines or trade journals. Industry newsletters and blogs are also possible.
Many publications ask for submission fees, or offer special incentives for writers who pitch stories. For example, some publications give away free subscriptions for every story published. Others offer a percentage off the revenue from each article sold.
While submitting your press release through traditional means is still an option, most experts recommend going online.
Internet Channels
Online channels can be a great way for you to reach potential readers. AOL, Yahoo! News, Bing News and Google News all offer the opportunity for press releases.
Google News is a news site that has been around since 1996. It provides news feeds from all major media outlets. It is easy to locate your company name among hundreds of companies.
Yahoo! News offers similar services but is focused on providing news about specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS users can also search for keywords through its network. This is helpful when searching for a particular topic.
AOL News offers similar services as Yahoo! AOL News offers similar services to Yahoo! AOL is not as well-known, but it offers a quality service for a reasonable price.
You can also post press releases to some publications. Many charge a monthly fee. However, there are many websites that host free press releases.
These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.
PR Web was created in 1997. It has more than 1,000,000 registered members. Users can access thousands of press releases posted by businesses worldwide.
PR Web also offers an RSS Feed that automatically updates your web site whenever someone posts any new press release.
PR Newswire is another excellent resource for finding press release information. They claim to have one of the largest databases of press release information.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
Print Media
If you want to reach more people than just online journalists, print media may be the best option. Print media can be very powerful for small businesses.
Print ads can be used to promote the latest products of your business, such as clothing or books. Advertising in magazines and newspapers is also possible.
For something completely different, you can check out the "free" section of your local newspaper. Many classifieds advertising jobs are available.
You might also contact your local television or radio station. They might accept press releases as part their regular programming.
Press Releases Aren't Dead
Everybody seems to be talking these days about mobile apps. However, did you know that news releases are still vital? Press releases are more important than ever.
People expect immediate results these days. To get noticed, your message must reach the right person. It is important to use all channels possible to achieve this goal.
That doesn't necessarily mean throwing money at Facebook ads. Instead, think outside the box and consider creative options to help you connect with your customers.
The bottom line? Word of mouth is your best tool for growing your business. Customers will tell their friends about your business. It is important that your customers are informed about your business before others.