Planning the various ways you can reach your audience is an important part of any social media marketing strategy. It will help you focus on what matters most, and will also increase brand awareness, find new sales prospects, and generate revenue. Ideas for LinkedIn content strategy can help you grow and maximize the potential of the platform. Here are the top ways to promote your company on LinkedIn. These strategies are explained in detail below. You'll be glad you did.
Video content
It is important to remember that LinkedIn video content should be concise and direct. LinkedIn users work in business contexts so time is crucial. The viewers will likely abandon you if the video content is too lengthy. Instead, upload short video clips and leave a link to your full article in the comment. Type Studio allows you to extract the most important parts from the video for text-based content.
SlideShare presentations
SlideShare presentations are a great way to promote your LinkedIn business page. SlideShare presentations are highly praised by its audience, who expect high-quality presentations. You have the opportunity to reach new audiences with over 200 million visits per month. SlideShare allows you the ability to upload your SlideShare presentation and post it as a status updated or embed it in your website’s summary page. Also, make sure you review the statistics on your content. 98% have fake data!
PDFs
Adding PDFs as part of your LinkedIn content strategy is an excellent way to stay on top of your customer's minds. This social network allows you to connect with potential customers and clients, and can make a big difference in your sales cycle. This article will show you why PDFs are important to your content strategy. It also explains how you can optimize your PDF to be used on LinkedIn. It also addresses the pros and cons associated with PDFs for LinkedIn.
Images
If you want to be seen by the right people, you can use images in your LinkedIn content strategy. When creating posts, keep in mind that images can contain both text and links. LinkedIn recommends images to be approximately 1200 x 200 pixels in size, but many users post images that are smaller. For your posts, you can use either one image or multiple images. Images can help increase your chances of being noticed by your target audience.
Listings of jobs
Most people have heard content is the king of social networks. LinkedIn content strategy doesn't just have to include job listings. It should also include creatives that speak to your reader. Using the LinkedIn algorithm to develop your content strategy is key. You should post at least once per week, and include a link to your company website in each post. Your posts will be shared more often if they are more creative.
Motivational career tips
If you want to make a good first impression, you need to make sure that your LinkedIn profile reflects your personality and the type of job you're looking for. Keywords are a great way to make your headline memorable and interesting. A short summary, free of cliches, is also crucial. LinkedIn profiles are searchable, and can often be used by recruiters. Regular updates to your profile are important in order to get noticed and increase your chances for being hired.
Interview advice
Content marketing is a key part of any business strategy. LinkedIn allows you to repurpose existing content. However, the platform is primarily visual. For this to happen, you should use the same content practices for interview advice that would be applied to your company. This article provides three tips to boost your LinkedIn engagement.
FAQ
What amount should I spend on content marketing?
The number of leads that you are looking to generate will determine how much. Depending on your industry, the average cost per lead is between $5 and $10. For example, when we first started our business, we were spending about $20 per lead. Today, we spend an average of $6-7 per lead.
Should I hire a writer to write my Content Marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons available online that can assist you in getting started.
How much does it cost for a content strategist to be hired?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. However, some companies prefer to pay more due to the expertise of the person handling the project.
What is strategic content marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's all about giving people exactly what they want. The most successful companies are those who understand this.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
Listen carefully to what people think and get to know their interests. Next, you need to create high-quality content which answers their questions or solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
Which are the most effective content marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
But not all tools are created equal. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? What will it do for me now? What about in two years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo is an enterprise social media management software provider. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, focus on creating content that is relevant to your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This makes them more visually appealing and improves engagement with readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello, Content Marketing Platform #2: Trello
Trello can be compared to Kanban boards for project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello does not need special software to function, but Kanban boards do. Trello can be used on almost any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite Content Marketing Platform 3
Google has a wide range of products designed specifically for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
These applications aren’t free. Each user will be charged separately. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
You would need two licenses if you wanted to create a document or embed a link from another site.
If you are only looking to create one document, however, you can get it for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Its platform lets users manage various aspects of websites, landing pages, or blogs. You can use the platform to create automated emails or track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you automate tasks and generate reports using real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot provides a free trial version for pricing. But once you upgrade to the paid account, you get unlimited access to everything.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.