The key to measuring success in content-marketing is stats. Online marketing is dominated by written content. 98 per cent of marketers use this form. Organic social media and email marketing are the second- and third most preferred forms of content. Content marketing requires strategy. The key to success is measuring results. Here are some content marketing stats you need to be aware of:
Images get 94% better views than blog posts
Buffer, a social-media scheduling service, recently found that top-ranking blogs averaged one image per 350 words. This is great news for anyone who wants to increase their audience's engagement, and keep them on their site longer. Images are a great tool to connect paragraphs and clarify ideas. Images can also help to emphasize tone and encourage interaction with readers.
Your view-through rate can be boosted by adding images to your content. This is as high as ninety four percent. Studies have shown that posts with photos receive 94% more hits than those without. Images can increase traffic and make your content more digestible for readers. Images should reflect your brand identity. They also need to be optimized to appear in search results. It is possible to include more than one image in each post.
Blog posts with long-form content get more social shares
Longer content is more likely than shorter posts to get social shares. BuzzSumo studied the impact of long-form content on social media. It found that articles more than 1000 words got almost twice as many likes and tweets as those with shorter descriptions. According to BuzzSumo, longer content is more likely engage readers. Google ranks longer content higher because it tends to get more inbound linking, which is still an important factor.
Another way to boost social shares of your blog posts with long-form content is to promote it through your existing content. Reviewing older content is a great idea. You can then link to it with newer content. It is possible to gain popularity with the content that was successful. Here are some proven ways to promote longer-form content.
Videos on blogs get more social sharing
Video in blog posts is a great way of increasing engagement and driving traffic. Video can spark your marketing campaigns. Video content can also be integrated with your blog to increase traffic and social shares. For more information on how to integrate videos into your blog posts, read the following. These are five excellent blog posts featuring videos. Your blog's social sharing potential will be ten times greater if you embed a video.
Your chances of appearing in Facebook's News Feed will rise if you create engaging videos. Facebook's algorithm assigns each story a relevancy value. Stories that appeal to your audience will therefore appear at the top. If you want to attract more viewers to your videos, you can include an "virtual handshake" call-to-action at your video's end. Using a simple phrase like "to learn more, click here" is a great way to get your video noticed.
FAQ
How can content marketing strategies be effective?
Start by deciding what kind of content content you want. Next, identify your target market and the ways they use the internet. Next, choose the best channels to reach your target audience. Next, find the right keywords and create compelling copy to promote each piece of content.
What is my ROI from using a Content Marketing Strategy?
Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.
A Content Marketing Strategy can be used to generate leads or sales.
It provides valuable insights into the business. These insights enable you to make better decisions and improve customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
Your overall revenue can easily be doubled
What is the average time it takes to start content marketing?
It depends on the size and scope of your business. It is more difficult for smaller businesses to invest in content marketing right away. It can be a great investment if you are willing to invest some time.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to make your videos more awesome?
Video Marketing is one of most powerful tools for Content Marketing. It allows you to communicate with your audience, engage them emotionally, and build trust. How do we turn boring into awesome? Let's dive into some simple tips!
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Tell a good story. Every piece of communication is better if it has storytelling. Video marketing doesn't work without storytelling. To tell stories, you need to ask yourself what kind you want. Is it something entertaining? Educational? Inspiring? It's easy to find inspiration on social media. These stories can be a source of inspiration and you can use them to inspire your own.
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Use images. Images communicate emotions quicker than words. They help us connect with others and feel empathy. Make sure to include images in all your videos. You can embed images directly in your blog posts, or add them to your slideshows.
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It's easy to share. If you want your viewers spreading the word, make sharing easy. Include sharing buttons for your videos. Slideshows can include social icons. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. Over-exaggerating graphics and information can lead to viewers losing interest. Keep it simple. You only need a few images to draw attention and keep it.
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Keep it brief. People love to watch short videos. Create short, 5-minute videos to get people talking about your brand.
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Get feedback. Listen to your audience. Ask them to tell you what works. You can use the answers to improve your content.
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Create a plan. Once you've created your first video, think about how you can create more. Can you create a series? Maybe you can create a playlist with the most watched videos?
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Test, test, test. You don't want to release a clip and then find that nobody is watching it. Be sure to test your video on your audience before you publish it. See what kind of reactions you get. Based on your results, make changes.
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Repeat. Repeat steps 1-8 until you find the perfect formula. Once you have a good idea of what works, it will be easy to create stunning videos.
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Measure results. It's crucial to measure the success and failure of your videos. What did they do? What are the preferences of certain audiences? These questions will help you optimize your strategy.
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You can adjust as needed. Do not stop learning even after your video campaign launches. You can learn from your mistakes and adjust your plan as needed. The best marketers are always open to learning and improving.
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Enjoy it. It's not difficult to do video marketing, but it requires patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.