B2B content marketing trends show that almost half of marketers publish content every day or more than once per week. The most efficient content marketers publish more content every day and more often. Your prospects and clients will engage more with you the more content that is produced. In addition to blogs, many companies publish content via email, social media, and in-person events. With more than two-thirds publishing content every week, short-form videos are also gaining popularity.
In-person events
In-person events may be gone, but they're still very popular. B2B marketers consider them to be the most efficient content tool. Events are viewed as the most effective content marketing tool by 67 percent of B2B marketers. But not all events held in-person are the same. For example, trade shows have lost their effectiveness. Event marketers are adapting content marketing strategies to keep up with these emerging trends.
For attracting new prospects, virtual events can be a great option. Virtual events can be targeted at ideal customers in different locations and help marketers to build stronger business relationships. Virtual events are designed to convert leads into customers. A webinar is used by some companies to share information about their products. Others use an in-person event as a way to build rapport with customers. In addition, webinars are an effective way to generate leads for your business.
Buyable content
Shoppable Content was considered an affiliate marketing technique that linked products to a store. Shoppable content is now a way for users to browse products directly within the content. This technology allows publishers the ability to recruit E-Commerce editors for engaging shoppable contents. These are three ways you can incorporate shoppable information into your content strategy. You should weigh your current marketing strategy against the potential advantages of shoppable contents.
Shoppable Content is the hottest trend in content marketing. Shoppable content used to be limited to static images. The trend has now expanded beyond static images to include video online. Live streaming retail allows consumers to browse products live, increasing brand engagement and sales. This trend is quickly gaining popularity. More details are available below. Subscribe to our enewsletters to stay in the know about this trend.
Interactive content
Interactive content is a hot trend in B2B content marketing. Interactive content is interactive and helps buyers to experience the product. Content that is interactively accessed by users can be more useful. Interactive videos can be used to help users get more information about the product. A company could share a case study on the benefits of using interactive content for a purchase decision. This is a great method to attract a wider audience, and more leads.
Interactive content is becoming a more popular option for B2B companies. It's effective in attracting leads and can engage visitors, creating an engaging experience. Leadfeeder was used for data collection by YourSales (a consulting and sales outsourcing firm) to track the visits to its website. YourSales was able track the content that their visitors are interested in, and how they arrived there by integrating the plugin into Mailchimp.
Video in short form
Despite their short length, short-form videos can be effective when used as part of a larger content strategy. Convince & Convert and other companies use short-form videos as a way to explain their products and solve customer service problems. But how do these videos mesh with a larger content strategy? These videos have some key points to keep in mind. Let's explore them. Listed below are some key trends in B2B content marketing.
As consumers, we crave quick, convenient content. While traditional videos are more difficult to make, short-form videos require less time and money. Short-form videos are also popular with B2B buyers. If the video is relevant and useful, they're more likely to watch it. 84% of people who view a brand-video are convinced to purchase a product.
Podcasts
Podcasts can help you get your brand in front of the right audience. Podcasts have become a more popular medium to share online content. With 118 million monthly listeners, the US leads this trend. That's about 40% of all internet users. And, the trend is only expected to grow over the next few years. Other English-speaking Countries are following their lead.
Podcasts offer a new revenue stream, in addition to being a great lead-generation tool. Podcasts offer an alternative revenue stream to traditional content marketing. You can make a lot of money through subscriptions, sponsorships, and community-based models. Podcasts are also a great tool for internal communication with partners and employees. Your first step is to decide why podcasts make sense for your company. Once you've identified the audience and created your content then you'll be in a position to determine which formats work best for your company.
Outsourcing
In a B2B content program, outsourcing can offer the opportunity to gain the expertise of an agency but still rely on your own internal resources. Written in-house, writers have an intimate understanding of the industry as well as the client's needs and can provide compelling content. The agency team may not be as knowledgeable as the in-house team. This can affect the content's quality and messaging. If you require unique content, it is possible that agencies work with only a few writers.
It is a great way to keep your brand consistent by using employees to create content. In-house content creators understand your company's goals, history, and messaging, so they can create content that helps your customers solve their problems. However, outsourcing B2B content can make a company's voice less consistent, which can lead to poor customer service. If you're looking to find a cost-effective and reliable way to meet your marketing goals, outsourcing content marketing could be the right choice.
FAQ
What are the various content strategies?
Content strategy refers to all aspects that relate to how you create and manage digital content. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
What is the difference in content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They provide valuable information that people need and want.
Content marketers understand how to create the best content for each channel at various times.
They are also able to create a strategy for promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This core skill is essential for a content marketer to succeed.
What is Content Strategist?
A content strategist assists brands in telling stories by crafting compelling messages that connect with their audiences emotionally. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists can create strategies that are engaging for current and future customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They also understand how to integrate social media platforms into these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes creating content for print and television, developing creative briefs, managing budgets, and creating content.
How do you make good content?
Content should be useful, interesting, and easily shared. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. You should also include visuals in your content to make it easy to share across all media.
What does it cost to hire content strategists?
There are many agencies and freelancers that can provide content creation services at affordable prices. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
What are some of the best content marketing tools?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
There are many tools out there that offer different features. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? Will it meet my needs now? And what about in 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo is an enterprise social media management software provider. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes it easy to include images and videos in your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo will not allow you to edit video or images files.
Trello: Content Marketing Platform#2
Trello is similar to Kanban boards in project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello does not need special software to function, but Kanban boards do. Trello can be used on almost any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite Content Marketing Platform 3
Google has many products for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
This application is not free. You'll need to pay per user. But if you plan to use them for multiple purposes, many plans start at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
But if you want to just create one document, it is possible to do so free of charge.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. For instance, they can create automated emails and track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates easily with over 200 other third-party software applications. This allows you to automate processes and create reports based upon real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers an unlimited trial version of its pricing platform. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.