An average open ratio is the number email opened by a recipient. Emails that bounce are not considered in the average email opening rate. You will get 30 emails opened if you send 90 emails. 33% of your leads will open those emails. This can be avoided by making sure your email addresses have been double-opted in. This ensures that only people who have signed up for your email will receive them.
GetResponse
Email open rates can vary greatly from one company to the next. An email with a strong open rate does NOT necessarily mean your email will receive a high click through rate. An example: A company in the beauty and health industry might have a 23% open ratio, while an internet marketer could see a 15% open rate. The best way to know your own email open rate is to benchmark it against other companies and industries. Unfortunately, reliable data on email open rates is difficult to come by.
Campaign Monitor and GetResponse both track open rates and click-through rates for emails. Campaign Monitor found that sending emails at the end of the working day resulted in higher click-through rates. However, Friday's emails had a lower open ratio. Another interesting finding was that the frequency of email newsletters affected engagement rates. Sending only one newsletter a week yielded the highest open rates and click-through rates. According to this study, sending out an email on Tuesday is the best time.
GetResponse benchmarks
GetResponse has recently released a benchmark report on the average open rate for email. It is one of the most popular email marketing companies in the world. This data was generated by the company using more than 4 million email messages. Campaign Monitor also released benchmarks but the results were different. GetResponse reports can be a great resource but it is better to have your own data.
Email marketers have to compete with a lot of other email marketers in the inbox. Email open rates have increased to 23% for the beauty and health industry and 15% for internet marketing. Email open rates can vary by industry, and the average email open rate is not always the same across all industries. While email open rates are important to determine the performance of your marketing campaign, it is not enough to merely look at benchmark data. You must increase your own open rate and other important metrics. You can increase your open rates by following these tips.
Keap data
KeapData can help increase your email's average open rate. Keap data's email marketing software allows you to send over 1.1 billion emails per month with an open rate of 20%. This is higher than industry average. Keap makes tracking and automating email marketing simple with data from a variety different tools. Keap also offers email marketing automation with built-in A/B Testing. You can also use their auto spam filter and intelligent email sends that are based in proven algorithms.
The company offers several pricing plans to suit all budgets. Prices for the 500th email broadcast come with one user license. However, additional 1,000 contacts can cost $30 per month. You may be eligible for significant discounts depending on how many contacts you have. Keap also provides a wide range of integrated customer management tools including sales pipelines and marketing campaigns. They also provide metrics, appointment management, and invoicing.
FAQ
How does content market work?
Content marketing is successful because it produces valuable, engaging content which provides value.
Your audience will be more likely to trust you if you offer useful information, solve their problems, entertain them, or build relationships. Positive messages from brands that they trust and know are appreciated by people.
Things that are interesting to them are what people enjoy reading. When you create something that interests them, your readers will return for more.
Your content should drive people to take action - whether buying your product, signing up for your newsletter, visiting your website, or sharing your article via social media.
A compelling copy is the key to effective content marketing. It should engage your target market, and provide them with the information that they require.
Why is a Content Marketing Strategy necessary? Why not send out emails or share social media updates?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both of these assumptions is incorrect.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. However, they aren't enough by themselves.
An email campaign alone won't help you reach your goals. You need to integrate it with a larger strategy. It won't be enough to just post on social media. They should be part a bigger plan.
This is where a Content Marketing Strategy can help. You can control your entire content creation process by having a clear strategy.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
It is important to have a strategy.
Which Content Marketing Platform is Best?
There are many different platforms out there today. Each platform has its own pros and cons. Here are some top choices:
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WordPress - It's easy to setup and maintain. Great community of users.
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Wix - Setup and maintenance are easier than WordPress You do not need to have any technical knowledge.
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Squarespace - Best option for those who already have a website.
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Blogger – Free blogging service
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Medium - A place where writers can share their work.
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Instagram - An image-based platform.
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LinkedIn - A networking platform.
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Facebook - The social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp – Email marketing software.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
What is Content Marketing?
A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP is typically broken down into 3 main areas.
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Your overall strategy. What do you want?
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Your content strategy. How will you find the right people for writing, curating, and distributing your content.
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The tactics you'll use to execute your strategy - Which channels will you use to share your content? What types of content are you going to produce?
These four components make up an effective CMP:
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Goal Setting – Define and measure your target audience.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy – Develop a clear vision and strategy for where you want to be. Divide it into smaller chunks.
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Execution is key - Have realistic expectations about the time you can expect to see tangible results.